In Matlab, Bangladesh, over three thousand pregnant women received either focused breastfeeding counselling sessions or more general health promotion messages. Results revealed that focused counselling increased exclusive breastfeeding by 60 days compared to standard healthcare messages. This indicates that these focused counseling programmes can effectively work to prolong exclusive breastfeeding duration and promote healthy child development in resource-deprived settings.
According to the WHO, exclusive breastfeeding is recommended up to 6 months of age, with continued breastfeeding along with appropriate complementary foods up to two years of age or beyond. In fact the Lancet states scaling up of breastfeeding to a near universal level could prevent 823,000 annual deaths in children younger than 5 years and 20,000 annual deaths from breast cancer. Despite breastfeeding promotional activities over the last two decades in Bangladesh, the prevalence of exclusive breastfeeding at four to five months of age has remained relatively small. Read more
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